There is great value in studying the quotidian (as my archaeologically-inclined colleagues would say). The mundane is the nitty-gritty of culture: where it all happens. Where the pop gets transformed into the everyday, and where the everyday asserts itself as a force separate from the pop. It is in everyday practice that culture occurs; not just the mass-mediated, the recorded, the great-man sweeping narratives. No. You are making history, are engaging with culture, and creating and being and becoming. We are all engaged in an ever-evolving, dialogic process of meaning-making.
This post ends now, before the New Age hippy-dippy swallows the more practiced academic tendencies and trips out on the groovy similarities.