A Throw-back to Old Things

Something about music, and other triggers of atmosphere such as dress and attitude, just seem to transport one more easily back into imagined eras:

John Reynolds and the Rhythm Club All-Stars

Good night, all.

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Filed under Art of all Kinds, Check This Out!, Contemporary, Historical

Mundane Matters

There is great value in studying the quotidian (as my archaeologically-inclined colleagues would say). The mundane is the nitty-gritty of culture: where it all happens. Where the pop gets transformed into the everyday, and where the everyday asserts itself as a force separate from the pop. It is in everyday practice that culture occurs; not just the mass-mediated, the recorded, the great-man sweeping narratives. No. You are making history, are engaging with culture, and creating and being and becoming. We are all engaged in an ever-evolving, dialogic process of meaning-making.

This post ends now, before the New Age hippy-dippy swallows the more practiced academic tendencies and trips out on the groovy similarities.

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Art, Deviance, and the American Imagination

It was someone’s off-handed description of something as “very noir” that got me on a haphazard brain-storm about deviant behavior and where we Americans tend to compartmentalize it and allow for it in our culture. Those compartments seem to be art and humor (and verbal abuse, with thanks always to E. Leach). (We’re not going to deal with outright derision, just those phenomena that index deviant behavior’s status as deviant from the socially mandated norm.)

It seems as though an awful lot of art–literature, music, visual art, movies, etc–is devoted to topics that showcase deviance. Deviance means interest–it’s almost an obsession. Film noir, which takes ordinary people and places them into seedy situations with the criminal underground, is one obvious example. Or any contemporary action movie or thriller, which generally involves a protagonist navigating some odd subculture or two while avoiding the “bad guys” and trying to solve some conspiracy, well-plotted or otherwise. There are more books about the extraordinary, the strange, the wrong, than the mundane and good. We love being voyeurs of that-which-is-not-officially-condoned. As members of the socially responsible majority, we cannot help but be fascinated with these alien underbellies that we would not dare participate in other than through the consumption of art.

The deviant Other is indeed in the savage slot. We imagine it as so close, yet completely removed from our own lived experiences, and we indulge our imaginations with graphic depictions of what these Others must be like. These anti-social savages with their disregard for social norms. We make joking, disparaging references to them in daily discourse–perhaps slyly comparing a similarly mainstream compatriot to a deviant Other of choice. And it is in the joking that we call attention to the fact that these Others are in fact deviant. It is in the joking that we signal our simultaneous fascination and discomfort.

Perhaps this is a vestige of puritanical culture-policing (because why not make tenuous discursive connections to that historical narrative?). Because deviance is not condoned in polite, everyday society, we have outlets for it; outlets that are clearly marked as not real; just art. (Art, of course, is real and a cultural product, but art that has deviance as a subject is often marked as deviant itself, depending on how puritanical or Victorian the climate is at any given time.) Such deviant art is both a reaction against and a validation of the existence of social-control strictures that we all embody and internalize, albeit not always consciously. Hegemony is everywhere and nowhere, man. We are all participants in the mass indoctrination and the mass-creation of our culture and its social norms. Deviant art is partially an acknowledgment of this, and also a place to let those normal among us experience–or look at or talk about–what we are not strictly supposed to experience. Art and jokes as outlet, as compartmentalization, as keeping-safe, as drawing boundaries between that which we condone, and that which we do not but enjoy by proxy. There will always be spaces for hedonism, even if they are explicitly marked as such, and bad to boot.

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Theme Parks and You: How to Consume Efficiently and Be Your Own Advertisement

As I stumbled around in 100 degree heat toward the next ride, futilely adding another layer of sunscreen to my saturated-yet-sun-dried skin, I was struck by an idea that doubtlessly countless others have had before*:

Amusement parks are a study in infinitely fractal, self-referential marketing and cross-promotion. Our presence as the willing public is their greatest opportunity, for we are a captive audience. Captives who have paid to be trapped in an endless barrage of merchandising. (A barrage made up of attempts clever, clumsy, and blatant alike. Often within what could be isolated as a single “pitch.”) It really is extraordinary (and also perhaps expected or mundane, which itself says a lot about our culture) the different levels on which this marketing happens.

The imitated voice of a famous rabbit Muzaks its way into our somewhat offended ears, telling us that now is the perfect time to upgrade to a season pass…so we can come back and keep hearing him give us these little tips and spend more time awash in a sea of themed advertising. Stores sell all sorts of products with the park’s logo on it, characters that the park is affiliated with, merchandise with the names of various rides, comic book character capes: everything you could ever want and very little you “need.” The rides are named after current, recent, or upcoming movies, reminding the public to go see them and be part of the national summer blockbuster conversation.

Perhaps this isn’t as extraordinary or complex as all that, and others have analyzed this phenomenon in more depth and with more care**, but when you start pulling back the layers, it certainly seems to be. Even while entering and exiting rides, patrons are reminded to go eat a turkey leg at a nearby snack bar, or visit a different ride or attraction. Everything is designed to remind the visitor about different aspects of the theme park’s financial interests so that they can support these interests by buying commodities that have been fetishized nearly beyond recognition and functionality.

Is that post-modern punk kid wearing that super-hero cape ironically, or seriously, or because it struck him as the appropriate thing to don while experiencing the corresponding ride? Are we playing these carnival games because we like that it involves hitting a representation of that pesky cat who always tried to kill the bird on the Saturday mornings of our youth, or because it involves the chance of winning an oversized plush doll that represents an entirely different cartoon character? Are we just pawns in several large, incestuous companies’ schemes to make sartorial advertisements out of us–soon all we’ll have to do is look in the mirror, and our shirts will subconsciously remind us that we really do need to go see that new super-hero movie. And then go buy a ticket and pay for parking so we can go ride the ride, and then buy a pen or hat or coffee mug to commemorate all of this.

Maybe none of this matters. It is what we’re paying for, after all.

Thoughts? Further unpacking? Anyone want to call “shenanigans”?

——————

Notes:

*Therefore, all of this could, indeed, be a product of sun-stroke.
**See, for example, a discussion of Disneyland in Postmodernism: a reader by Thomas Docherty; Satisfaction Guaranteed by Susan Strasser; Inside the Mouse: Work and Play at Disney World by Jane Kuenz; and Advertising the American Dream by Rolland Marchand.

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Filed under Commodification, Contemporary

Meta-Topic: Animals

Perhaps this should have been posted from the get-go. Come to think of it, there should have been a little series of these “what-to-expect-categorically” posts, in order to orient the focus of this blog. But whatever. It’s happening now.

One of the main topics this blog explores (or will come to explore in more depth as it continues) is that of non-human animals in culture. This is broad, obviously, so it might be good to lay out in general terms what posts under this category might deal with in the future. The theoretical orientations and analytic tendencies will be mainly anthropological, and a little radical in cases where I become un-tethered to scholarly moorings. (Yes, we’re doing nautical metaphors, now. Animals can go on ships, too. Just roll with those waves and sail on.)

People incorporate other animals into their lives to different degrees in various ways. So too, cultures as a whole. This happens on different levels, such as discursive, physical interaction, and broad mental categorizations that can become verbally rationalized when the topic comes up. I hope to have several different series in the future that use non-human animals as their center to explore various culture issues–as well as topics that focus on animal-human relationships specifically. Indeed, there are many avenues to explore, and I just hope these forays into fauna will be as interesting for readers as they are for this writer to think about.

One can explore the tendency to personify or give human qualities to nonhuman animals–especially for use in allegories and literature in general. But this also happens everyday when people talk about animals. Or talk for them.

Another main topic I’d like to explore as this blog continues is the ways in which consumer culture uses various animals to sell things. Closely related is the use of animal imagery or culturally constructed characteristics identified with certain nonhuman animals and how they are used to signify various things. Semiotics for everyone!

Nonhuman animals can be implicated in political discourse, used to embody gender norms, symbolize anything you can think of, and deployed as terms of abuse (thank you, Edmund Leach). They are everywhere and nowhere, and we can even look at issues of agency (see the last post and a particularly good comment from the author of Instruct/Deconstruct). They are differentially valued, thought about, and interacted with based on a complex system of categories enacted daily in cultural practice, and no one animal means the same thing in two situations, for two people, in two cultures. I could go on about this for days, so perhaps I should just end by saying that if you like thinking about animals, stay tuned…

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